DISCLAIMER: I made up that award and it doesn’t really exist.
We see many campaign themes from our corporate partners: some touching, some serious, some amusing. However, in my opinion, nothing compares to the heights that Questar Corporate has taken their theme this year.
The premise: You Have the POWER to Change the Odds. We can all be superheroes, even without the power to leap tall buildings in a single bound, as long as we care about our community and invest in ways to make it a better place.
Questar runs a massive, sprawling campaign, so different groups have taken this in many directions, but all have been creative. My favorites: Chairman, President and CEO Ron Jibson dressing up as Batman, coordinators handing out capes for everyone to wear, and presenters ripping off pressed business shirts to reveal superhero costumes underneath. Check out the slideshow for more hijinks and smiling faces.
Questar has now wrapped up their colossal campaign and have broken just about every record on the books – with more money raised and more donors giving than ever before!
Thank you Questar, for continuing to set an example of how corporate partners can be creative and have fun while investing in their community.