On September 24th, United Way of Salt Lake and Women United hosted the first virtual Power of Your Purse gala and fundraiser, and it was a huge success!

The event looked different this year, but that didn’t stop the dedicated supporters of Women United from showing up to empower the leaders of tomorrow.

Julissa Arce, best-selling author, social justice advocate, and former Wall Street executive, delivered an inspirational keynote, sharing her experiences and thoughts on education and racial equality. Listen to her story:


The event also featured live and silent auctions, a paddle raise, and an opportunity drawing. With the help of a generous donor who matched donations, we were able to raise $134,622 to support the next generation of women and girls in our community! This event helps fund important Women United initiatives like high school mentoring and tutoring, scholarships for first-generation college students, and STEM learning opportunities in Title 1 schools.

Watch the videos below to learn more about Women United and the work they do, and if you’re ready to get involved, visit uw.org/women-united.


Women United members discuss the importance of the group



Women United co-founder, Becky Potts,
on the significance of being a member


Alondra Discusses Receiving the Deborah Bayle Scholarship



Thank you to our generous sponsors who made this virtual event possible!

Power of Your purse sponsors


Jessica Gezon rollover


By Jessica Gezon, Senior Content Manager with United Way of Salt Lake